Case Study: Allbirds Turns to Digital Innovation to Fulfill Its Goals
Instead of celebrities, Allbirds ads often feature sheep, which produce the wool its shoes are made of. Instead of neon pink and green, Allbirds shoes are natural white, gray and harvest rose. Instead of unsustainable manufacturing practices, Allbirds makes shoes and garments in the most ecologically and socially responsible way possible. Little wonder the world beat a path to its door. To keep pace with rapid growth, Allbirds invests deeply in digital innovation using tools like SAP S/4HANA and SAP Concur.
“The more Allbirds grew and expanded, the more obvious the gaps between our ambitions and capabilities became. So, we embarked on a mission to reduce any gaps while at the same time create a platform that can underpin what we believe is one of the most innovative and responsible companies in all of manufacturing.” - Arun Krishnan, Head of ERP & Business Applications, Allbirds
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