The Freedom Effect

To win in the marketplace you must first win in the workplace. But how do you do that when today’s workplace is going through such seismic change? The fact is, there is a new worker emerging in the world today. A worker with different values and different expectations. For this worker, the focus is no longer just about money, location, or role. But also on culture, lifestyle, and balance. Having grown up with the online world, the new 21st century worker has a whole range of skills and knowledge to bring to the workplace. Employers need to support the needs of this new talent or risk being left behind. They need to have better conversations, create better experiences and demonstrate that they understand their needs and deliver the outcomes they want – outcomes that we call ‘the freedom effect’.