Why You Should Invest in Mobile Now

The digital world is fired up about apps that enable business people to get things done on the go. Whether it’s back office solutions that establish company cohesion from all corners of the earth, or expense reporting software that takes manual, paper-based processes from laborious to labor force-friendly, the new wave of business apps are allowing businesses of all sizes to be more nimble, more cost-efficient and more productive.

Here are three mobile business trends that indicate that the time for you to invest in mobile technology is right now:


Trend #1: The rise of mobile productivity


The Economist predicts that of all the technological developments likely to have an impact on business, mobile is likely to have the greatest impact. Mobile adoption rates have been climbing quickly. IDC’s U.S. SMB Tablet Application Adoption Survey by Company Size shows small business mobile app adoption rates rising from 33% in 2010 to an estimated 86% this year.

Egg Marketing & Communications President Susan Payton is a fan of working smarter, not harder, which is why she uses and recommends several mobile business apps that “take what used to be tedious processes… and turn them into something you can do with a few taps of your finger.”

Companies able to effectively leverage mobile apps are now gaining a clear competitive advantage over those residing in the on-premise, paper era.


Trend #2: The growing power of a mobile workforce


As consumer mobile usage grows, so does business mobile use. IDC’s U.S. SMB Cloud Versus On-Premise Application Adoption Survey by Company Size indicates cloud adoption rates are set to more than quadruple from 2010 to 2014.

It’s easy to see why. Not only does the cloud allow small businesses to access and scale needed technology resources with minimal investment, but it also lets employees take the office with them, wherever they are. Cloud-based mobile apps allow employees to get ahead on work during any moment of spare time such as TV commercials or taxi rides - whenever spare time is available.

A great example of mobile workforce power is submitting an expense report form after a business trip. The old method involves waiting to get back to the office to organize receipts and enter data into a spreadsheet (with the correct accounting codes, contacts, expense correlation, etc.) – a process that can easily take an hour or longer. With cloud-based expense reporting software, this same business traveler can submit the same expense report via a mobile app with a few clicks between flight boarding and takeoff. On-the-go and automated capabilities allow this traveler to document and sync expenses on the fly, with e-receipts and credit card charges imported and classified automatically.


Trend #3: The SMB adoption of mobile and cloud computing


If peer pressure can sway you, consider the growing curiosity in – and adoption of – cloud-based solutions for today’s SMB’s. As competition increases and the pace of life speeds up, the technology needs of today’s SMB’s demand tools that can do more: churn out actionable data, inspire greater productivity, and integrate better into a mobile employee’s lifestyle. The changing landscape has resulted in an increased adoption of cloud solutions, with SMB spending predicted to grow by nearly 20% in the next five years. In addition, mobile tools are currently used by 46% of SMB’s, according to one recent study cited by Forbes.

Saying yes to mobile not only sets your business up for success in the future, but it enables you and your employees to get more done now.  

Your expense management system isn’t going to fix itself… at least not yet. Expense management affects every part of your business. Learn how to fix it using cloud-based, mobile-friendly expense reporting software.

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