Key Sessions at GBTA Conference 2014

We don’t know about you, but we’re getting excited for GBTA’s Europe Conference, November 12-14, 2014. In addition to networking with over 700 people from 20 countries, this year GBTA has combined with the German Business Travel Association’s VDR’s annual autumn meeting to create the largest travel event of its kind in Europe. They are carving out time to celebrate the 25th anniversary of the collapse of the Berlin Wall.

All sessions will be held in the Maritim Hotel in Berlin, presenting the opportunity to hear the year’s top travel trends. There’s no denying the drastic changes the travel industry is experiencing so this year’s sessions will focus on insight into navigating unchartered waters, which includes managing your suppliers, travelers, programs and future opportunities.

This is our list of a few sessions that shouldn’t be missed. Make sure you follow our Twitter account, @Concur, for a recap of the top conference moments, photo opportunities and announcements.

Here is our list of ‘not to miss' sessions:


Keynote -Rajeev Singh President & Chief Executive Officer at Concur Thursday,

November 13; 9:00am – 9:45 am

Raj’s keynote will cover exciting announcements, thought leadership, and a thoughtful discussion on the future of business travel covering rich perspectives from across the business travel industry. Instead of trying to influence people to change their behavior, Raj will examine how the industry will benefit by adapting to the way travelers are already behaving.



Re-think Your Hotel Buying Strategy   

Friday, November 14; 9:15am – 10:30am

Session Overview: This session will investigate how to streamline your hotel buying strategy to find the lowest rate, deal with non-availability rates and rate squatting.

Moderator: Caroline Strachan Vice President, Consulting – Europe at American Express

Speaker: Iris Riemann-Wallbruch Regional Director Global Sales Organization Central Europe at Marriott International


Risk Management – Whose Job is it Anyway?

Thursday, November 13; 4:15pm – 5:30pm

Session Overview: Many companies take measures to protect traveler security, but they often lack a coherent, comprehensive strategy for travel risk management. How do you build such a strategy, and should travel managers take responsibility for managing it?  


Big Data in Action

Thursday, November 13; 4:15pm – 5:30pm

Session Overview: Big Data is all the rage! This session will examine what you can do with data today that you couldn’t three years ago. In addition, the speakers will examine how to create KPIs to measure success in travel management and and how to examine geo-coded data.



The Travel Manager – Here Today, Gone Tomorrow?

Thursday, November 13; 4:15pm-5:30pm

There is no denying the drastic changes the travel industry has experienced in the last 10 years. This session will examine why some corporate programs are successful and others fizzle. GBTA and an event sponsor, Sabre, will examine the most comprehensive research conducted to date on the role of the travel manager.



Making the Most of Mobile and Social Media

Friday, November 14; 9:30 am - 10:30 am

This session will examine how you can use social media to interact with travelers and other key stakeholders. On the mobile side, the speakers will discuss how to use mobile technology to improve the traveler experience.



Technology Horizons – Beyond the Firewall

Friday, November 14; 11:15am - 12:45pm

The internet has changed the travel industry in numerous ways. It’s clear that we have entered a new age where traditional, safely-ensconced firewall protected proprietary systems are being replaced by the likes of cloud computing, metasearch marketing and mobile apps. New technological horizons are facilitating unprecedented distribution of content, price transparency and customer experience.Learn how you can build a travel program of tomorrow to take account of these technological changes. We’re looking forward to hearing from Oliver Gremillon, Managing Director, Europe & Africa for Airbnb.



We will be covering the GBTA, news and conferences, Please join the conversation on Twitter by using the #GBTA2014!



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