The Enterprise Apportunity

It’s been said that “enterprise applications aren’t sexy.” [State of the Startups – a report by Phocuswright]. That got me thinking if that statement is still relevant today. After all, the line between consumer and enterprise is ever blurring. It’s hard to argue that Box, DropBox, Uber, for example, are purely consumer applications when their integrations and extensions to the corporate world have made them darlings of both consumer and enterprise customers alike.

This is a good thing, a really good thing. Because there’s a lot more opportunity in the enterprise space. How much more? Well, 43% of enterprise app developers make more than $10K per month contrast while only about 19% of consumer app developers make more than $10k per month (In fact, 52% of them make less than a $1k per month).*


Photo credit: Vision Mobile.

App developers need a ‘Platform’ (pun intended) to pivot their consumer apps to the enterprise space. And this is where platforms like Concur come into the picture. Think about the travel vertical, there are tons and tons of consumer travel applications covering all aspects from trip planning to booking to destination services covering the whole spectrum. But, where are all the business travel apps?

The funny thing is, the business travel opportunity is bigger – it’s $1.13 trillion US dollars big. In 2014, business travelers took 461 million trips – imagine the opportunity this massive market presents to app developers and service providers. This opportunity is why providers and suppliers like Uber, Airbnb, Starbucks (name a few others) partnering with platforms like Concur.

Concur has 30 million end users and over 30,000 customers worldwide. Our platform is the fabric that helps partners and developers connect and tap into this massive business traveler ecosystem.

Think you have what it takes to create a business travel app with that killer combination of sex appeal and usefulness? Start today by visiting Who knows, you may be the next big thing!



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