Can Your Business Survive Without a Mobile App?

Counting calories? There’s an app for that. Need tips for brushing your teeth properly? There’s an app for that. We can all get a good laugh searching for weird or awesome apps that make our lives easier, or just plain entertain us. But in the business world, mobile apps are a way to remain strategic and competitive in a rapidly expanding mobile marketplace.

Think your business can survive the brick and mortar or online world without its own app for people and employees on the go? Here are some things to consider:


Peer pressure


It’s true, everyone is doing it. That means your competitors too. In a study by Gartner, 61% of Chief Information Officers surveyed planned to improve their mobile reach in the next three years.


Your customers are mobile now


In 2012, six billion people were reported mobile subscribers.


Your employees want mobile access


According to the iPass Global Workforce Report, 91% of people surveyed use their Smartphones for work, compared to 69% in 2010. Additionally, 56% of CIOs surveyed in this report indicated strong demand from employees to support a wide range of mobile access and devices.


Productivity increases with mobile


Providing employees greater access to content, e-mail, calendars, and applications—including those that are cloud-based—results in more productive time out of the office, especially for employees with non-standard hours.


Mobile customers spend more


Customers who shop on tablets spend 20% more than those who shop on computers. That number is expected to increase. (Source: Adobe Digital Marketing Insights.)

So why are some businesses slow to adopt or buy in to the mobile boom? There are valid issues surrounding security of information in a more transparent and mobile world. But with the right planning and deployment, it can become a non-issue. Take these steps:

  1. Involve corporate security staff from day one.
  2. Make security a main component of your mobile architecture
  3. Develop clear policies along with security requirements.
  4. Consider limiting which sensitive applications would be allowed on mobile devices. For example, are there systems you’d prefer to be accessed only, but not locally installed, which ensures sensitive data does not leave your workplace.

Whatever you choose to do for your business, visibility and insight can only help your business in the long run.


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