The average company spends 8%-to-12% of its annual budget on expenses related to travel and entertainment (T&E), much of which is focused on driving sales and improved client relationships. But what impact does that T&E spend actually have on customer acquisition and retention? How do you know which business trips helped drive revenue and which were a waste of time and money? Are there customers or prospects that you should be visiting more often due to the impact they could have on your business? These questions and more can be answered by integrating travel and expense management with CRM.