Cinemark Case Study
Cinemark Holdings, Inc is the third largest motion picture exhibitor in the world with 430 theatres and 4,945 screens throughout the United States and Latin America – and growing rapidly. Over the last three years Cinemark has expanded into new locations in the United States and now operates in 13 Latin American countries. The company averages ﬁve to 10 new theater openings a year with each requiring a large number of traveling support staff including marketers, construction specialists, vendors and executives. Other travel is needed to maintain operations and explore potential new locations.